The holiday season may feel like a time to slow down, but for real estate professionals, it can actually be one of the best times to build relationships that turn into future business. During the holidays people are more relaxed, more social, and more open to conversations — and that’s exactly why the holidays offer huge networking potential.
Stay Visible With Simple Touchpoints
“Visibility through touchpoints” means when people see or hear from you regularly (and in meaningful ways), they’re much more likely to think of you when a referral opportunity pops up.
Holiday networking doesn’t have to be complicated:
- Send a short, personal holiday note or message.
- Post a holiday greeting or helpful market update on social media.
- Send a fun, friendly video message to a few of your top contacts.
- Drop by with a small gift to top referral partners or past clients.
These little moments help keep you top-of-mind without feeling pushy or “salesy”.
Don’t Take a Break From Networking (Even if Everyone Else Does)
The holidays are the easiest time to stop networking — and the worst time to stop.
Here’s why:
During the holidays, everyone is talking about life changes. New jobs. Growing families. Downsizing. Travel plans. Renovations. These are all natural lead-ins to real estate conversations.
So, while others hit pause, you can stay present by:
- Attending community events, company parties, or neighborhood gatherings
- Listening for “referral clues” (things like “we’ve been thinking about moving…”)
- Scheduling coffee meetings if your usual networking groups are taking time off
By staying engaged, you’re giving yourself a huge advantage heading into the new year.
Think Long-Term, Not Just “Right Now”
Mindset is everything! Networking is a long game. You rarely close a deal from a single holiday conversation but that conversation can be the spark that leads to a referral in January… or March… or even next fall.
So instead of thinking, “How do I get business this month?” try:
- Planting seeds
- Starting conversations
- Offering helpful insights
- Being generous with information or connections
- Following up a week or two after the holidays
When people see you as consistent, helpful, and invested in relationships, they trust you — and that trust can earn future business.
A Simple Holiday Networking Game Plan
Consider these networking checklists:
Before holiday events…
- Pick the gatherings you’ll attend (family, community, networking group, etc.)
- Think about what to listen for — moves, remodels, job changes, upcoming life transitions
- Prepare a few light conversation starters
During the event …
- Be friendly and curious
- Listen more than you talk
- Share a quick story about a recent client win — it helps people remember what you do
- Have a digital card or QR code handy
After the holidays…
- Send a quick follow-up message to people you connected with
- Set up one-on-one coffee meetings for January
- Track any potential leads or referrals
- Share a “new year” update or market snapshot to stay relevant
These steps go a long way toward building a strong referral pipeline!
Why This Matters for Your Title & Escrow Partners
The relationships you build help create smoother, stronger transactions — and having us as your title and escrow team backing you up reinforces that your clients made a good choice by choosing you. Your networking success is shared success, and as your partner we are here to support you as your business grows.
Holiday networking doesn’t have to be formal or forced. It’s really just about being present, and using the festive season as a natural opportunity to deepen relationships. While others pull back, move forward — and your efforts today can easily turn into closings in the months ahead.
