Where do you want your real estate business to come from in 2027?
We’re not talking about how many transactions you want to close or what your income goal might be. We’re talking about where you expect that business to actually come from.
Will it be past clients, referrals from your sphere, a neighborhood you’ve always wanted to farm, or maybe a niche you’ve been thinking about exploring, like downsizers, investors, or first-time buyers?
There’s a big difference between saying, “I want to sell 24 houses next year” and saying, “I want eight listings from my database, six transactions from my farm, and ten from referrals.”
One is a goal. The other is the beginning of a plan. And we think that’s a much more interesting conversation!
That’s Where Your Land Title Business Development Representative Comes In!
As business development representatives, we spend a lot of time talking with real estate brokers. We hear what’s working, what isn’t, and where people are getting stuck. We also know about tools and resources that can help brokers find opportunities they may be overlooking in their own businesses.
Sometimes all it takes is a fresh set of eyes, a few good questions, and a little time to figure out where your next transaction might come from. So, let’s grab a cup of coffee, pull out your calendar, and talk about what you want 2027 to look like. And if you’re feeling particularly brave, bring your database along!
Before We Look Forward, Let’s Look Back
Before we start dreaming up new marketing campaigns, let’s take a look at what actually happened in 2026.
Where did your transactions come from? Which past clients sent you referrals? Did a particular neighborhood produce more business than you expected? Was there a marketing effort that started some great conversations? And, just as importantly, what did you spend time and money on that produced… well, nothing?
Those answers are valuable too! Sometimes figuring out what to stop doing is just as important as deciding what to start.
Your Next Transaction Might Be Closer Than You Think
Think – maybe you listed six homes this year but never reached out to the surrounding neighbors. Perhaps you have 300 people in your database, but only 40 hear from you regularly. Or maybe you’ve been talking about farming that same neighborhood for three years, and 2027 is finally going to be the year you do something about it. You might even have past clients who would happily refer you to their friends and family, but it’s been a while since you’ve had a conversation with them.
What if growing your business isn’t so much about finding more people, but doing a better job of connecting with the people and opportunities you already have?
That is something to explore and it’s exactly the kind of conversation we’d love to have with you.
Let’s Build a Plan You’ll Actually Use
Let’s figure out a few practical things you can actually put into motion. Who should you be contacting? How often should you be reaching out? What neighborhoods make sense to farm? What marketing tools could make the job easier?
Land Title has resources to help with all of that, from farming information and marketing tools to helping you identify opportunities within your existing database. The goal isn’t to give you more things to do. It’s to help you figure out which things are worth doing and how to get started.
And when we finish our coffee, I’d love for you to walk away knowing exactly what your first step will be.
Why Wait Until January?
January is when everyone gets excited about starting fresh, setting goals, and making big plans. But wouldn’t it be nice to have your plan already in motion when the calendar turns? We would love to sit down with you before the end of the year. No complicated worksheets, no overwhelming assignments, and definitely no 47-page business plan…just a good conversation about your business, where you want it to go, and how Land Title can help you get there.
Call your Land Title business development representative and let’s get 2027 started a little early!
You bring your calendar, your ideas – maybe your database.
We’ll bring the tools, the resources, and a fresh perspective.
And the coffee?
Actually, that can be arranged too!